National Australia Day Council
WolfKing partnered with Growth Mantra to take on Australia’s toughest challenge*, promoting Australia Day. Our campaign asked Australians to listen to each other and share their stories. The campaign was a huge success, with independent research^ showing most Australians recalled the ad 64% (despite it running over the holiday period) 64%, thinking it is relevant 67%, representing what it means to be Australia 72%, and liking or loving it 72%. Take a look.
*Australia Talks. ABC iView 18.11.19
^ Review Partners. Mumbrella 30.01.2020
National Australia Day Council
WolfKing partnered with Growth Mantra to take on Australia’s toughest challenge*, promoting Australia Day. Our campaign asked Australians to listen to each other and share their stories. The campaign was a huge success, with independent research^ showing most Australians recalled the ad 64% (despite it running over the holiday period) 64%, thinking it is relevant 67%, representing what it means to be Australia 72%, and liking or loving it 72%. Take a look.
*Australia Talks. ABC iView 18.11.19
^ Review Partners. Mumbrella 30.01.2020